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Adelphi University/Devry
Apr-2000 - Mar-2005
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Adelphi University
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BUS 508 Week 6 Explore Activity
Hot Topic
PART 1: Read this article, “In Sneaker Wars, It’s Also Curry (Under Armour) vs. James (Nike)”, on the use of celebrity endorsements in the competition between Nike and Under Armour. Think about a time when a celebrity endorsement influenced you to buy a product. In the discussion thread, describe the following:
1. The product and the celebrity endorsing it
2. How the endorsement influenced your decision to buy the product
OR
In the discussion thread, comment on whether or not you think celebrity endorsements are an effective marketing tool and why.
PART 2: Read a post by one of your peers and respond, making sure to extend the conversation by asking questions, offering rich ideas, or sharing personal connections.
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