BUS 599 Week 3 Discussion
BUS 599 Week 3 Discussion
This Week’s Discussion Post
For this week’s discussion, please respond to the following:
· Describe the target market for your chosen company, whether it's based the snack food company scenario or a start-up company of your choosing. Be sure to include the following:
o Demographic Description: Age, income range, gender, family size, education, occupation, et cetera.
§ Example: A likely user for X product is a male aged 25–34 who earns between $35,000 and $55,000 per year and has a four-year college degree.
o Geographic Description: Area you would like to serve, density (urban, rural), nature of location (mall, business center, et cetera), climate condition.
§ Example: Atlanta.
o Lifestyle Description: Where do your customers shop, what do they do for leisure, what kind of clothes do they wear, what type of cars do they drive, et cetera?
o Psychographic Description: How would you describe your target market, for example, socially responsible, trendsetters, or fun-seeking?
o Purchasing Pattern Description: How will your target market use the product, how many times will they buy it, where do they buy the product, how do they pay for it, et cetera?
o Buying Sensitivities Description: What factors are important to the customer before they buy (price, quality, customer service. packaging, et cetera)?
Post at least one substantive comment to another student's post.
Notes
· Textbook Chapter 7, “Target Market," pages 105–122, provides additional detail about this topic.
· You will revise this week’s discussion post as part of your work on the Week 5 assignment, Marketing Plan and Budget.
Note:Â
With your response, include a brief description of your company: name, what business you are in, and the products or services you offer for sale.
Â
Answers
Status NEW
Posted 05 Oct 2020 07:10 AM
My Price 9.00
BUS----------- 59-----------9 W-----------eek----------- 3 -----------Dis-----------cus-----------sio-----------n -----------
Attachments
file 1601882167-BUS 599 Week 3 Discussion.docx preview (730 words )
B-----------US -----------599----------- We-----------ek -----------3 D-----------isc-----------uss-----------ion----------- -----------Thi-----------s W-----------eek-----------’-----------s D-----------isc-----------uss-----------ion----------- Po-----------st ----------- Fo-----------r t-----------his----------- we-----------ekâ-----------€™s----------- di-----------scu-----------ssi-----------on,----------- pl-----------eas-----------e r-----------esp-----------ond----------- to----------- th-----------e f-----------oll-----------owi-----------ng:----------- D-----------esc-----------rib-----------e t-----------he -----------tar-----------get----------- ma-----------rke-----------t f-----------or -----------you-----------r c-----------hos-----------en -----------com-----------pan-----------y, -----------whe-----------the-----------r i-----------t's----------- ba-----------sed----------- th-----------e s-----------nac-----------k f-----------ood----------- co-----------mpa-----------ny -----------sce-----------nar-----------io -----------or -----------a s-----------tar-----------t-u-----------p c-----------omp-----------any----------- of----------- yo-----------ur -----------cho-----------osi-----------ng.----------- Be----------- su-----------re -----------to -----------inc-----------lud-----------e t-----------he -----------fol-----------low-----------ing-----------: -----------Dem-----------ogr-----------aph-----------ic -----------Des-----------cri-----------pti-----------on:----------- A-----------ge,----------- in-----------com-----------e r-----------ang-----------e, -----------gen-----------der-----------, f-----------ami-----------ly -----------siz-----------e, -----------edu-----------cat-----------ion-----------, o-----------ccu-----------pat-----------ion-----------, e-----------t c-----------ete-----------ra.----------- E-----------xam-----------ple-----------: A----------- li-----------kel-----------y u-----------ser----------- fo-----------r X-----------
Not Rated(0)