Assignment 2: Social Media Portfolio
Due Week 10 and worth 180 points

This is your chance to start creating your social media portfolio video. Imagine you are interviewing for a social media manager position, and you need to showcase your knowledge of social media.

1. First, you are going to prepare a presentation using Prezi, PowerPoint, Keynote, or any other presentation software you like. In your presentation be sure to:

o Identify your three (3) favorite social media platforms that were covered in this course, and explain why they are your favorites.

o Demonstrate how each of the three (3) platforms you chose can be used to promote a product or service. Show specific examples from your projects throughout this course.

1. Second, using the built in Kaltura Screen Record Feature, create a video of you presenting your presentation. This video presentation should be at least five (5) but no more than seven (7) minutes long.

o Note: for a help document that demonstrates making a video presentation using the Kaltura Screen Recording Feature, click here.

Your Assignment must be saved as:
Last Name_First Name_Week10_Assignment2
For Example: Doe_John_Week10_Assignment2

For a Kaltura tag, use a specific description (i.e., MKT325, Portfolio)

The specific course learning outcomes associated with this assignment are:

· Discuss the place social media has in today's world and its impact on organizations.

· Explain how social media marketing is used to build relationships with customers, enhance company branding, and increase sales.

· Create advertising messages through social media that viewers read and act upon.

· Use technology and information resources to research issues in social media marketing.

· Write clearly and concisely about social media marketing using proper writing mechanics.

Click here to view the grading rubric for this assignment.