MKT 421 Week 3 Team Apply Marketing Worksheet

Your team is looking for a way to earn some revenue as either a for-profit or not-for-profit organization. This organization can market locally, nationally, or internationally. Your team will decide what product to sell. To make the endeavor work, you will have to define a marketable form for your product and decide on a target market.   

Your marketing team's mission is to prove through research, strategy development, and reasoning why this product is viable and will meet the company's goals. For this assignment, you will be reporting the target market, the product's definition to the target market, the viable pricing strategy, and the brand's position in the competitive environment.