MKT 500 Week 3 Discussion Unhappy Customers
MKT 500 Week 3 Discussion Unhappy Customers
From the video, Marketing Foundations: Influencer Marketing (2016): Unhappy CustomersLinks to an external site., answer the following questions:
· How does customer service impact customer lifetime value (CLV)? Did United Airlines do anything wrong specific to CLV? Did the customer do anything wrong?
· This article about a very different and recent travel experience, please read On This Flight, Delta Just Did Something Unheard of. It's How Every Business Should Treat It's CustomersLinks to an external site..Â
o Has this gone to the opposite extreme?Â
· On the other hand, here is a slightly different travel story. Please read, The blizzard is just one of the reasons behind the operational meltdown at Southwest AirlinesLinks to an external site..
o How does this impact your perception of this brand?
Please make sure to use reputable and reliable information as you provide your rationale for this discussion. This should be a 300-500 word discussion.Â
Read and respond to at least one (1) of your classmate’s posts.
Answers
Status NEW
Posted 02 May 2023 02:05 PM
My Price 10.00
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file 1683036514-MKT 500 Week 3 Discussion Unhappy Customers.docx preview (583 words )
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