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Elementary,Middle School,High School,College,University,PHD
Teaching Since: | Apr 2017 |
Last Sign in: | 8 Weeks Ago |
Questions Answered: | 7559 |
Tutorials Posted: | 7341 |
BS,MBA, PHD
Adelphi University/Devry
Apr-2000 - Mar-2005
HOD ,Professor
Adelphi University
Sep-2007 - Apr-2017
In this course, you have explored the elements of a market profile, including cultural, political, and economic aspects, and looked at the legal and regulatory market considerations. In this milestone, you will complete the next part of your course project by creating a market profile for your chosen country and creating legal and regulatory considerations.
You are a business analyst working at a small, domestic organization that produces high-quality cell phone cases. Your organization has begun to see its sales flatten in the domestic market. While the organization is not losing money, leadership would like to explore options to continue to grow. One option that leadership has noticed competitors attempting is entering international markets.
You have been asked to examine the benefits, drawbacks, and key considerations for your organization to enter one of the global markets below, and summarize your findings in a business brief for leadership.
Continue to use your selected market from Milestone One. As a reminder, the options for international markets are:
If you would like to use another country for your final project please reach out to your instructor.
In this milestone, you will continue to use the Business Brief Template (located in the Guidelines for Submission section of this document) to complete Section Two. Use course resources as well as the INT 220 Library Guide to support your responses.
Specifically, you must address the following rubric criteria:
Market Profile: Explore and explain the cultural, political, and economic environment of your selected market to help inform future business decisions regarding expansion from the domestic market.
Template:Â Business Brief
Submit the template as a 500- to 650-word Microsoft Word document. Based on your milestones, you should have Sections One and Two completed. Sources should be cited according to APA style.
Criteria | Exemplary (100%) | Proficient (85%) | Needs Improvement (55%) | Not Evident (0%) | Value |
---|---|---|---|---|---|
Market Profile: Cultural Profile | Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner and compares and contrasts more than the required cultural elements | Compares and contrasts important cultural elements of the selected market against the domestic market, including communication, dimensions of culture, attitudes, and common business etiquette and practices | Shows progress toward proficiency, but with errors or omissions; areas for improvement may include adding further analysis and detail to the cultural comparison | Does not attempt criterion | 25 |
Market Profile: Political and Economic Profile | Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner | Compares and contrasts important political and economic factors for the selected market against those in the domestic market, including political systems, leaders, ideologies, economic measures or characteristics, and government intervention on trade | Shows progress toward proficiency, but with errors or omissions; areas for improvement may include adding further analysis and detail to the political and economic comparison | Does not attempt criterion | 30 |
Market Profile: Legal and Regulatory Profile | Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner | Compares and contrasts important legal and regulatory requirements of the selected market against those in the domestic market, including trade restrictions, regulations of products or services, legal processes for business transactions, and import restrictions or documentation | Shows progress toward proficiency, but with errors or omissions; areas for improvement may include adding further analysis and detail to the legal and regulatory comparison or comparing additional relevant factors | Does not attempt criterion | 25 |
Articulation of Response | Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner | Clearly conveys meaning with correct grammar, sentence structure, and spelling, demonstrating an understanding of audience and purpose | Shows progress toward proficiency, but with errors in grammar, sentence structure, and spelling, negatively impacting readability | Submission has critical errors in grammar, sentence structure, and spelling, preventing understanding of ideas | 10 |
Citations and Attributions | Uses citations for ideas requiring attribution, with few or no minor errors | Uses citations for ideas requiring attribution, with consistent minor errors | Uses citations for ideas requiring attribution, with major errors | Does not use citations for ideas requiring attribution | 10 |
Total: | 100% |
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