Levels Tought:
Elementary,Middle School,High School,College,University,PHD
Teaching Since: | Apr 2017 |
Last Sign in: | 8 Weeks Ago |
Questions Answered: | 7559 |
Tutorials Posted: | 7341 |
BS,MBA, PHD
Adelphi University/Devry
Apr-2000 - Mar-2005
HOD ,Professor
Adelphi University
Sep-2007 - Apr-2017
In this project, you will demonstrate your mastery of the following competencies:
You are a business analyst working at a small domestic organization that produces high-quality cell phone cases. Your organization has begun to see its sales flatten in the domestic market. While the organization is not losing money, leadership would like to explore options to continue growth. One option that leadership has noticed competitors attempting is entering international markets.
You have been asked to examine the benefits, drawbacks, and key considerations for your organization to enter one of the global markets below, and to summarize your findings in a business brief for leadership.
Select one of the following international markets to use for your course project:
If you would like to use another country for your course project, please reach out to your instructor.
Develop a business brief that explains why many organizations are investing in efforts to expand their businesses internationally, the key impacts of global business, and cultural considerations for entering the global market. You will then create a market profile and outline market considerations for your chosen international market. Use the Business Brief Template in the What to Submit section to complete this project.
To complete this project, you must submit the following:
Template: Business Brief
Your completed Business Brief template should be a 750- to 1,000-word Word document. Sources should be cited according to APA style.
The following resource supports your work on the project:
Shapiro Library Research Guide: INT 220 Research Guide
Research guides are developed by librarians to help you find and locate the information you need for your classes, papers, and projects. Use this library guide to assist you in exploring your selected market. Please note that if you are approved by your instructor to use a market not listed in the scenario you will need to conduct research on your own.
Criteria | Exemplary (100%) | Proficient (85%) | Needs Improvement (55%) | Not Evident (0%) | Value |
---|---|---|---|---|---|
Drivers for Global Entry: Purpose of Global Expansion | Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner | Explains key benefits of successful global expansion for domestic organizations | Shows progress toward proficiency, but with errors or omissions; areas for improvement may include incorporating more supporting evidence from course resources or including more key benefits of successful global expansion for domestic organizations | Does not attempt criterion | 8 |
Drivers for Global Entry: Business Impacts of Global Business | Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner | Explains how global expansion of a domestic organization can impact business operations such as strategic planning, marketing, supply-chain management, and human resources | Shows progress toward proficiency, but with errors or omissions; areas for improvement may include further explaining how global expansion can impact business operations | Does not attempt criterion | 8 |
Drivers for Global Entry: Societal Impacts of Global Business | Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner | Explains how global expansion of organizations has impacted society, citing specific examples regarding culture, transportation, employment, infrastructure, and environmental climate | Shows progress toward proficiency, but with errors or omissions; areas for improvement may include further explaining how global expansion can impact society or providing more relevant examples | Does not attempt criterion | 8 |
Drivers for Global Entry: Cultural Considerations for Global Business | Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner | Explains the importance of researching the culture of a potential global market prior to market entry, as well as key cultural considerations to explore to inform expansion decisions | Shows progress toward proficiency, but with errors or omissions; areas for improvement may include further explaining how cultural factors can influence decision making and approaches to expansion | Does not attempt criterion | 8 |
Market Profile: Cultural Profile | Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner | Compares and contrasts important cultural elements of the selected market against those in the domestic market, including communication, values, attitudes, and social structure | Shows progress toward proficiency, but with errors or omissions; areas for improvement may include adding further detail to the cultural comparison or comparing additional cultural elements | Does not attempt criterion | 8 |
Market Profile: Political and Economic Profile | Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner | Compares and contrasts important political and economic factors for the selected market against those in the domestic market, including political systems, leaders, ideologies, economic measures or characteristics, and government intervention on trade | Shows progress toward proficiency, but with errors or omissions; areas for improvement may include adding further detail to the political and economic comparison or comparing additional relevant factors | Does not attempt criterion | 8 |
Market Profile: Legal and Regulatory Profile | Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner | Compares and contrasts important legal and regulatory requirements of the selected market against those in the domestic market, including trade restrictions, regulations of products or services, legal processes for business transactions, and import restrictions or documentation | Shows progress toward proficiency, but with errors or omissions; areas for improvement may include adding further detail to the legal and regulatory comparison or comparing additional relevant factors | Does not attempt criterion | 8 |
Market Considerations: Monetary Considerations | Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner | Explains how monetary considerations such as currency, exchange rates, and exchange-rate management would impact the organization’s decision to expand into the selected market, using current exchange rates between the selected country and the United States to support explanations | Shows progress toward proficiency, but with errors or omissions; areas for improvement may include further explaining how monetary considerations can influence decision making and approaches to expansion or using current exchange rates to support explanations | Does not attempt criterion | 8 |
Market Considerations: Management and Logistics Considerations | Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner | Explains management and logistics practices that best address human resource considerations for the selected market, such as management approaches, policies and procedures, global or expatriate staffing, and labor laws | Shows progress toward proficiency, but with errors or omissions; areas for improvement may include further explaining how management and logistics may influence the approach to expansion | Does not attempt criterion | 13 |
Market Considerations: Mode of Entry Considerations | Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner | Describes advantages and disadvantages for traditional modes of entry that would be most appropriate for entering the selected market | Shows progress toward proficiency, but with errors or omissions; areas for improvement may include further explaining mode-of-entry approaches or further describing the advantages and disadvantages of the selected modes of entry | Does not attempt criterion | 13 |
Articulation of Response | Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner | Clearly conveys meaning with correct grammar, sentence structure, and spelling, demonstrating an understanding of audience and purpose | Shows progress toward proficiency, but with errors in grammar, sentence structure, and spelling, negatively impacting readability | Submission has critical errors in grammar, sentence structure, and spelling, preventing understanding of ideas | 5 |
Citations and Attributions | Uses citations for ideas requiring attribution, with few or no minor errors | Uses citations for ideas requiring attribution, with consistent minor errors | Uses citations for ideas requiring attribution, with major errors | Does not use citations for ideas requiring attribution | 5 |
Total: | 100% |
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