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  • MBA, Ph.D in Management
    Harvard university
    Feb-1997 - Aug-2003

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    Strayer University
    Jan-2007 - Present

Category > Business & Finance Posted 23 May 2017 My Price 9.00

Gourmet to Go

Please refer to “Gourmet to Go” Case study #7 on page 480 of the textbook and answer the following questions:

  1. What is the nature of the product and its characteristics?
  2. What is the nature of the competitive environment?
  3. Because of the newness of the product, the promotion and advertising will be essential at start‑up. Analyze the market strategy in terms of sufficiency for a new product.
  4. What problems might be anticipated with the product? How could these problems be minimized?
  5. What are the strengths and weaknesses of management and the organizational plan?
  6. Analyze financial projections for start‑up expenses and capital equipment.

Answers

SuperTutor
(15)
Status NEW Posted 23 May 2017 08:05 AM My Price 9.00

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