BUS 499 Week 6 Discussion Strategic Communication in Change Management
Revisit the Learn section for this week to review Kotter's 8 Steps for Leading Change and the case study:Â The Importance of Strategic Communication During Change Management at Palm College of Hospitality and Event Management.
In Kotter's model, the first step is "establishing a sense of urgency."
1.    Discuss 2 examples of how a sense of urgency can be created to overcome communication barriers within an organization.
2.    How could you use this strategy as you develop the communication plan for your company?
In the case study Palm College of Hospitality and Event Management is undergoing a change in administrational leadership. The changes need to be communicated in such a way that it improves the workers' morale and provides faculty and staff with the information that they need to support the new vision of the college.
3.    If you were a business consultant for Palm College, what recommendation(s) would you offer to the new dean regarding his email and future communication channels?
4.    How can you apply the change management communication strategies discussed in the case study to your company's consulting plan?
Provide a substantive response to one or more of your classmates.
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