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MBA IT, Mater in Science and Technology
Devry
Jul-1996 - Jul-2000
Professor
Devry University
Mar-2010 - Oct-2016
Please solve the attached questions about the Microsoft Norway case study.
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MicrosoftPage 1Microsoft Norway…How Knowledge Management Strategies Resolving Issues at Small and Mid-marketsMicrosoft Norway Microsoft is one of the world’s leading it-companies in software, services,and solutions. The company was established in 1975 by Bill Gates and Paul Allen. Microsoft Norway isa subsidiary that was established in 1990. Microsoft Norway is a part of the Sales, Marketing,Services, IT, & Operations Group (SMSG), which spans all Microsoft products, services, andtechnologies. Microsoft Norway works with sales and marketing of software, customer support andservices within the business divisions Windows Client, Information Worker, Server & Tools, andMicrosoft Business Solutions. There is no product or software development in Norway--apart fromthe Norwegian company FAST, which became a Microsoft subsidiary in 2008. Microsoft Norwayworks with sales, mainly through their more 11 than 2000 partners. The most important task forMicrosoft Norway is to provide their partners with the best prerequisites and up-to-date knowledgein order to sell Microsoft products.The Norwegian organization consists of four large departments, four smaller departments,and STAB functions. Enterprise Partner Group (EPG) and Small Midmarket Solutions & Partners(SMS&P) are two sales departments working with different customer segments. Business MarketingOperations (BMO) both takes care of promotions, campaigns, information about products andcoordinates sales and marketing across the organization. Services are the largest department andemploys technical consultants working with partners to install, integrate, and support products forcustomers. Development Evangelism (DPE), Entertainment and Devices (EDD), Original EquipmentFactory (OEM), and Consumer & Online (C&O) are all smaller departments. In addition, there areSTAB functions: Human Resources (HR), Public Relations (PR), Finance, and Customer and PartnerExperience (CPE). Organizational chart have interviewed three employees from the HR departmentregarding strategies and tools used for learning and development in Microsoft. Regarding theinvestigation of how knowledge workers perceive their learning, Interviewed employees working asMicrosoft Norge SMSG BMO Business Marketing Organization EPG Enterprise Partner Group STABHR, PR, Finance, CPE SMS&P small midmarket solutions & partners Services Technical consultantsDPE EDD OEM C&O STU Special Technical Unit 12 technical experts in the sales departments and as
Microsoft Norway… - Discussion questions1.Discuss thefour major forcesdriving knowledge management (KM) in today’s world. Wouldyou say they have contributed towards driving Microsoft Norway in deciding on the need forknowledge networking? Justify your answer.2.Discuss the challenges faced by Microsoft Norway before the implementation of the KM. Foreach challenge identified, discuss how the implementation of KM provided the necessarysolutions.3.Discuss the types of knowledge being captured by Microsoft Norway and how are they beingcaptured and from where?4.Discuss the benefits of the knowledge networking initiative set up by Microsoft Norway. Yourdiscussion should cover the benefits for individuals, community of practice and the MicrosoftNorway as an organization.5.Discuss the strategies used by Microsoft Norway to encourage the contributing and the sharing ofknowledge by its members. Are there any other strategies that Microsoft Norway could haveused?6.With the importance of KM, discuss the role played by different strategies taken to managevaluable knowledge at Microsoft Norway. Provide specific example(s) for each strategy.7.Summarize the Microsoft Norwayanalysis in your own words highlighting the key points whichare relevant to kM.
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