QuickHelper

(10)

$20/per page/

About QuickHelper

Levels Tought:
Elementary,High School,College,University,PHD

Expertise:
Accounting,Applied Sciences See all
Accounting,Applied Sciences,Business & Finance,Chemistry,Engineering,Health & Medical Hide all
Teaching Since: May 2017
Last Sign in: 352 Weeks Ago, 5 Days Ago
Questions Answered: 20103
Tutorials Posted: 20155

Education

  • MBA, PHD
    Phoniex
    Jul-2007 - Jun-2012

Experience

  • Corportae Manager
    ChevronTexaco Corporation
    Feb-2009 - Nov-2016

Category > Accounting Posted 24 May 2017 My Price 14.00

marketing: Answer 3 question bellow (maximum 200 words)

Question description

 

A key issue in postpurchase evaluation is cognitive dissonance –the anxiety or “buyer’s remorse” that can linger after high-involvement purchasing decisions. Research has shown that some consumers are more likely to read ads for a product they already have purchased than ads for competing brands.

Purchasing high-priced products, products that are going to stick with us for years (or forever), or products from categories that include comparable brands can yield high levels of cognitive resonance. The luxury watchmaker Breitling has hired you to design an ad specifically intended to ease potential cognitive dissonance.

Questions

What steps could this company make to reach out the consumers after the purchase?

What advertising messages and imagery could be most effective in reinforcing the consumer’s decision to purchase the luxury watch?

What is the role of consumer research in determining the effectiveness of your recommendations?

Answers

QuickHelper
(10)
Status NEW Posted 24 May 2017 08:05 AM My Price 14.00

Hel-----------lo -----------Sir-----------/Ma-----------dam----------- T-----------han-----------k Y-----------ou -----------for----------- us-----------ing----------- ou-----------r w-----------ebs-----------ite----------- an-----------d a-----------cqu-----------isi-----------tio-----------n o-----------f m-----------y p-----------ost-----------ed -----------sol-----------uti-----------on.----------- Pl-----------eas-----------e p-----------ing----------- me----------- on----------- ch-----------at -----------I a-----------m o-----------nli-----------ne -----------or -----------inb-----------ox -----------me -----------a m-----------ess-----------age----------- I -----------wil-----------l

Not Rated(0)