QuickHelper

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About QuickHelper

Levels Tought:
Elementary,High School,College,University,PHD

Expertise:
Accounting,Applied Sciences See all
Accounting,Applied Sciences,Business & Finance,Chemistry,Engineering,Health & Medical Hide all
Teaching Since: May 2017
Last Sign in: 356 Weeks Ago, 4 Days Ago
Questions Answered: 20103
Tutorials Posted: 20155

Education

  • MBA, PHD
    Phoniex
    Jul-2007 - Jun-2012

Experience

  • Corportae Manager
    ChevronTexaco Corporation
    Feb-2009 - Nov-2016

Category > Accounting Posted 24 May 2017 My Price 8.00

An Integrated Marketing Strategy

Question description

 

The Final Paper should demonstrate understanding of the reading assignments as well as the discussion points. The purpose of this assignment is to integrate the concepts studied in this course into a cohesive and comprehensive paper.

The Final Paper will be titled “An Integrated Marketing Strategy for ____.” You will fill in the blank with an existing or a new brand name of your choice. The goal of the paper is to integrate theories and concepts from the textbook and readings into your own ideas to create specific marketing ideas to promote the brand (good or service) with a particular target market. Refer to the previous assignments completed in this course for insight on how to develop your Final Paper. You must

  1. Provide an Overview/Executive Summary of the marketing strategy.
  2. Describe the good or service and desired brand image.
  3. Describe the target market, including buyer motivations, demographics, and psychographics.
  4. Describe the overall marketing strategy, including positioning strategy versus competitors.
  5. Describe a promotions and advertising campaign that includes a description of one advertisement.
  6. Recommend and describe a Public Relations campaign.
  7. Describe the use of an Internet marketing campaign, including web site and use of email.
  8. Describe a direct marketing campaign, including Customer Relationship Management.

The paper

  • Must be 6 to 8 double-spaced pages in length (not including title and references pages) and formatted according to APA style
  • Must include a separate title page with the following:
    • Title of paper
    • Student’s name
    • Course name and number
    • Instructor’s name
    • Date submitted
  • Must begin with an introductory paragraph that has a succinct thesis statement.
  • Must address the topic of the paper with critical thought.
  • Must end with a conclusion that reaffirms your thesis.
  • Must use at least four scholarly sources in addition to the course text, Ogden, J. R., & Ogden, D. T. (2014). Integrated marketing communications: Advertising, public relations, and more. San Diego, CA: Bridgepoint Education, Inc.
  • Must document all sources in APA style
  • Must include a separate references page that is formatted according to APA style as outlined

Answers

QuickHelper
(10)
Status NEW Posted 24 May 2017 11:05 AM My Price 8.00

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