ENTR 6210 Week 3 Discussion 1

Week 3 Discussion 1: Olevia (First Post by Day 3, Second Post by Day 6). You are required to start a new thread and post a comment before you will be able to see your classmates' posts.
Value: 20 points

Discussion Question

A major challenge for new players in a market is to get “shelf space.” (This could include the digital world; for example, getting noticed among the millions of apps in Apple’s App Store). Syntax-Brillian faced such a dilemma in the early days of the changeover to HDTV, facing incumbents such as Sony, Samsung and Sharp to its Olevia brand.

After reading the article titled "The No-Name Brand Behind the Latest Flat-Panel Price War" in Reading 3, answer the following questions.

·         How did Olevia use the all the components of the marketing mix to establish itself in this hotly competitive market?

·         Which component was the key it hoped would be the gateway to shelf space? Was it a push or pull strategy?

·         Why is was it essential for Olevia to establish itself as a brand name as quickly as possible?

Submission Instructions

1.      Post your answers to the discussion thread by end of Day 3.

2.      Respond to at least two of your classmates' posts to promote active discussion by end of Day 6.

ENTR 6210 Week 3 Discussion 2

Week 3 Discussion 2: 4Ps of a Product or Service (First Post by Day 4, Second Post by Day 6). You are required to start a new thread and post a comment before you will be able to see your classmates' posts.

Value: 20 points

Discussion Question

Describe a product or service sold at your current organization or a past one. It should be either a major product or, even better, one that the enterprise had high hopes for but which never achieved its potential. Then, critically analyze how the 4Ps were employed, focusing on how they worked (or failed to work) towards a single goal. (E.g., if the product was targeted to industry customers, was the channel of distribution used a good fit? Was it promoted in a way appropriate to the actual purchaser? Was the pricing—including discounts or payment terms, well suited to the industry and the type of product?)

Submission Instructions

1.      Post your answer to the discussion thread by end of Day 4.

2.      Respond to at least two of your classmates' posts to promote active discussion by end of Day 6.

SmartExpert

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Status NEW Posted 24 May 2017 07:05 PM My Price 10.00

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