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PROJECT 1 – CASE STUDYThe use of digital media within organiza±ons has transformed how organiza±ons communicate withprospec±ve and current customers. Digital media such as: web videos, e-books, and social media haveeach shaped the communica±on strategies organiza±ons employ to engage customers. In thisassignment, you will locate examples of how the use of digital media was used to communicateinforma±on to achieve a speciFc goal.Deliverable for Project 1Students are required tocreatea case study and provide an analysis, which integrates what you havelearned in the course, in addi±on to performing addi±onal outside research.So you are fnding example(organizaton or individual)oF how the use oF digital media was used tocommunicate inFormaTon to achieve a specifc goal and you are doing a case study on it. You are se±ngup the way is in the criteria below as well as ensuring you cover what is in criteria menToned Furtherbelow as well.I will have an announcement with topics that can be used.Ensure that your topic for this is ononeorganization/business or an individual not an industry.Doing this on an industry would be too broad and would negatively impact your grade.Asample case-studycan be located athttp://www.mobilemarketer.com/cms/resources/case-studies/12164.html, which details Harley-Davison’s efforts to increase consumer awareness of productsand increase sales through an SMS strategy. This specific scenario/case study cannot be used for thisproject. Do not copy the format of this case study as it is not set up APA style. It also does not haveenough detail, or content. The intent of providing was for you to see the defined goal, defined strategy…..CriteriaFormatting RequirementsProjectmustfollow APA guidelines.Double-spaced1 inch Margins12 point professional font

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• 1495675856-PROJECT 1.docx