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Elementary,High School,College,University,PHD
| Teaching Since: | May 2017 |
| Last Sign in: | 353 Weeks Ago |
| Questions Answered: | 20103 |
| Tutorials Posted: | 20155 |
MBA, PHD
Phoniex
Jul-2007 - Jun-2012
Corportae Manager
ChevronTexaco Corporation
Feb-2009 - Nov-2016
Question description
After reading “The ‘six sins of greenwashing’: A study of environmental claims in North American markets,” discuss the tension between business’s interests in maximizing profits and the public’s interest in receiving complete, truthful, and non-misleading information about products that they purchase. From a business perspective, what are the dangers of greenwashing? If you were a marketing executive, would you have a policy against greenwashing? Why or why not?
Guided Response:
Respond to at least two of your fellow students’ posts in a substantive manner.
Agree or disagree with your classmate’s position concerning having a policy against greenwashing. Defend your position by using information from the week’s readings or the readings related to governmental regulation.
Carefully review the Discussion Forum Grading Rubric for the criteria that will be used to evaluate this Discussion Thread.
reference page also
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