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MBA IT, Mater in Science and Technology
Devry
Jul-1996 - Jul-2000
Professor
Devry University
Mar-2010 - Oct-2016
Capstone 5
Finding Quality Data
3-4 Pages
Cite at least two academic sources
Capstone 5Finding Quality Data(125 Points)You are an internal data management consultant. Your organization wishes to“know its customer” much better in order to improve customer satisfaction andidentify up-sell and cross-sell opportunities. Leadership has asked for youradvice on a roadmap for this purpose.Develop a well-written and well-organized paper that addresses the following:•How you will find the appropriate sources of record for customers in theorganization and gain access to them•How you will assess the quality of the data in candidate sources of record•How you will provide a proof of concept for a single view of a customer•Your recommendation and justification for a pilot project data architecture, whichwill provide insights into historical and up-to-the-minute activities for any givencustomerYou may write in the first person for this assignment, taking the perspective of theinternal data management consultant. Your paper should meet the followingrequirements:•Be 3-4 pages in lengthCite at least two academic sources from the CSU-Global Library databases
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