Firm Infrastructure “97 years old and still growing” – Qantas has never stopped to continue to expand and
grow through innovations together with Jetstar
(Qantas 2016) External Networks
Qantas future planet – program made for sustainability, environmental and social
initiatives Qantas Helping Hands Community (QHHC) and Qantas Cabin Crew Team (QCCT) –
voluntary activity to help the community Long-term Emirates partnership
(Qantas 2017)
Human Resource Management Developing a diversified workforce – to attract both men and women from different
cultural backgrounds to cater for the needs of serving customers around the world.
(Qantas 2017)
Technology Development Advanced technology – i.e they are the only domestic airline that is offering fast Wi-Fi Always using the latest Boeing or Airbus
(Qantas 2017)
Procurement Enhancing the Qantas brand through ethical supply Competitive products through innovative technology (i.e fuel efficient airplane) Strengthening profits through suppliers with internationally competitive price
(Qantas 2017)
Supply- Chain
Operations
After-Sales
Marketing &
End of Primary
Management
Service
Sales
Use Suppliers have
to comply with
their Supplier
Code of Conduct
as well as
Supplier
Requirements Utilizing website
and travel
agents for
bookings and
payments Online
(Customer-carefeedback from),
24 hours hotline
support -High investment Customer
on
services
advertisements
(Qantas’ pilots)
and promotions
-Official website
to provide
information on
price or flight
schedules Michael Porter’s Value Chain Model (Collis and Montgomery, 2005)

• 1495759837-value chain analysis.docx

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Status NEW Posted 26 May 2017 12:05 AM My Price 15.00

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