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| Teaching Since: | Apr 2017 |
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MBA, Ph.D in Management
Harvard university
Feb-1997 - Aug-2003
Professor
Strayer University
Jan-2007 - Present
Starbucks has become a household name, with thousands of stores across the United States and the world. Yet, they have generally operated within a fairly narrow market: Coffee Shops. Recently, Starbucks has begun initiatives to diversify. As a group, analyze the business, discuss your thoughts and suggest areas into which Starbucks could expand based on your assessment of their core competencies and competitive advantages.
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