ENG 3107: Writing for the Professions—Business & Social Sciences
Rev.3.10.16 Project 2: Business Letter Assignment
ENG Final Draft Business Letter Submission Deadline:
Final Draft Setup Requirement: Polished, properly formatted, one-page letter Single spaced 11 or 12-point Times New Roman font
WHAT: Write a 1-page business letter appropriate for the professional workplace.
HOW: The business letter will be addressed to a classmate and will capture the classmate’s attention;
describe (briefly) the steps of process writing;
present a persuasive argument to motivate the classmate to use steps in process writing in
development of his/her written assignments throughout the semester;
demonstrate your knowledge of process writing, your ability to craft a professional letter, and
your skill at persuading a reader to action. WHY: This assignment strengthens your ability to analyze, synthesize, and evaluate main ideas in
production of a common communication document. It demonstrates writing as a process that
requires substantive revision, and it promotes communication skills aimed at a specific audience
about a particular subject for a defined purpose while advancing your understanding of your
strengths as a writer of persuasive business materials.
Writing a persuasive business letter is beneficial in other ways, too.
o Critical thinking and effective writing used in the development of this project teaches
valuable skills applicable to large and small companies. In a large company, the task of
letter writing typically falls to an advertising department, copywriters, and marketing
specialists. In a small company, it is often accomplished by a business owner.
o Persuasive skills used in the development of this type of project strengthen
understanding of the AIDA plan: attention, interest, desire, and action. This means a
letter writer needs to know how to get a reader’s attention, generate interest and desire
within the reader for a product, service, or decision, and then motivate the reader to
take action.
o This type of business writing is also a great way for your instructor to assess your skills of
organization, critical thinking, and grammar/punctuation.

• 1495777204-ENG3107 Project 2 Business Letter Assignment.pdf
• 1495777205-ENG3107 Project 2 Letter Rubric.pdf

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