SuperTutor

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Teaching Since: Apr 2017
Last Sign in: 328 Weeks Ago, 1 Day Ago
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Education

  • MBA, Ph.D in Management
    Harvard university
    Feb-1997 - Aug-2003

Experience

  • Professor
    Strayer University
    Jan-2007 - Present

Category > Business & Finance Posted 26 May 2017 My Price 9.00

Assignment

Assignment

Write a proposal for the thinkThin on how to increase thinkThin’s awareness (visibility and name recognition) and/or consideration through a brand partner collaboration.

In a 2-3 page Proposal for Services, (Word document, up to 5 pages if you are adding graphics and a bibliography), identify the following:

  • Identify the brand partnership objective, i.e. increase awareness, gain greater distribution, etc.
  • What is the process and key criteria/considerations for evaluating brand partner candidates?
  • Who would be the right partners/brands? Identify 3-4 target brands.
  • How would you approach the partner? What would you offer? (assuming there is no incremental budget)
  • What is your proposed timeframe for rollout? What might the first 3-6 months look like from a marketing/planning perspective? The next 6-12?

Focus Segments: Health, Beauty, Fitness, Travel, Technology, Retail, other CPG brands (anything that aligns with the thinkThin target consumer!

Cost of Project: Assume you are charging $100/hour. How many hours do you propose for this project? How might it be broken down?

Answers

SuperTutor
(15)
Status NEW Posted 26 May 2017 06:05 AM My Price 9.00

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Attachments

file 1495781656-Solutions file.docx preview (51 words )
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