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Students will have the opportunity to research a company and industry to conceptualize forming a new division of an existing company based on a new product or service. The assigned text and Strategic Planning Outline serve as a guide to complete sections of the capstone project each week. This will allow the student to lay the basic foundation for an effective strategic plan. A final plan will be presented in Week 5. 

Assignment Steps 

Resources: Strategic Planning Outline and Week 2 textbook readings 

Use the Strategic Planning Outline as a guide to complete sections of your capstone project each week. A final strategic plan is due in Week 5. Cite your resources. 

 

1) Develop up to a 1,000-word proposal in which you explain the importance of innovation in your selected

        division's vision, mission, and values, and determine your business model for this new division. 

 

Include the following:

• a) Propose a new product or service for the new company division. The division should be customer-focused with
•    an innovative mission statement. Ensure you are differentiating your product or service.
• b) Describe how the division addresses customer needs and achieves competitive advantage.
• c) Create a vision and a business model for this new division that clearly demonstrates your decision on what you
•     want your business to become in the future. 
• d) Explain how the vision, mission, and value of the new division align with the company's mission and vision.
• e) Summarize how the vision, mission, and values guide the division's strategic direction.
• f) Define your guiding principles and values for your division in the context of culture, social responsibility, and
•   ethics.

Cite a minimum of two peer-reviewed references. 

Format your paper consistent with APA guidelines. 

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Status NEW Posted 26 May 2017 07:05 AM My Price 9.00

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