Instructions:
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• Sources must be academic sources and in APA format
Must contain three credible sources, with in-text citations
Must be clearly written in complete sentences, with relevant information
No content from other student’s papers, this includes sources or citations, no plagiarism
This document must be between three to four pages long without references or title page
Cannot use “I” VALS Analysis
Before beginning, go to the following Strategic Business Insights website and explore the
information on VALS (http://www.strategicbusinessinsights.com/vals/ustypes.shtml).
Click on each of the eight types and read the descriptions that define each of the various
behavioral classifications.
Then take the VALS survey
(http://www.strategicbusinessinsights.com/vals/presurvey.shtml). PLEASE NOTE that you do
not have to enter your email address for the survey to identify your VALS type; however, you do
have to answer all the other questions. Your answers to the survey questions remain private.
Questions:
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• • How is your behavior as a consumer consistent with the selected primary and secondary
group classification descriptions?
What factors are most important, in your opinion, in landing you in those two categories
(think friends, ethnicity, culture, religion, education, gender, age, life stage, etc.)? Briefly
describe why each of the selected contributing factors is important in defining you as a
member of these groups.
Give two examples of products/brands that you believe promote to and/or target one or
more of these groups and give an example of a print or YouTube video ad that
substantiates your claim. Provide APA citations of these examples in your references
page and include any visuals along with your paper.

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Status NEW Posted 26 May 2017 07:05 AM My Price 9.00

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