SuperTutor

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Elementary,Middle School,High School,College,University,PHD

Expertise:
Accounting,Business & Finance See all
Accounting,Business & Finance,Economics,Engineering,HR Management,Math Hide all
Teaching Since: Apr 2017
Last Sign in: 328 Weeks Ago, 1 Day Ago
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Education

  • MBA, Ph.D in Management
    Harvard university
    Feb-1997 - Aug-2003

Experience

  • Professor
    Strayer University
    Jan-2007 - Present

Category > Business & Finance Posted 26 May 2017 My Price 10.00

price setting

Purpose of Assignment 

This assignment is designed to help students analyze and understand how price setting and go to market (distribution) are interrelated and affects the profitability and growth of the business. It has been designed to be a short overview on purpose: the concepts of pricing and distribution are complex and a general understanding is what should be absorbed in one week of study. 

 

Company name: Coca-Cola

 

Assignment Steps 

Construct a minimum 700-word plan for setting price and a distribution model (place/distribution) in Microsoft® Word. This plan should address at least three elements (from the Price and Place/Distribution list below) of the Price and Place/Distribution section of the marketing plan.

  • Price and Place/Distribution:
  • Distribution Strategies
  • Channels, Mass, Selective, Exclusive
  • Positioning within channels
  • Dynamic/Static Pricing Strategies
  • Channel tactics (Pricing)
  • Daily pricing, promotion pricing, List pricing

Answers

SuperTutor
(15)
Status NEW Posted 26 May 2017 07:05 AM My Price 10.00

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Attachments

file 1495784660-Solutions file.docx preview (51 words )
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