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A store owner is interested in developing a system that will allow my customers to use the intelligent systems that are available online but keep my customers in my store for purchases.
The attached file contains the instruction for the assignment.
IT 210 Milestone Two: Technology Guide Rubric
Overview
For the final project in this course, you are being asked to apply the concepts learned throughout the course to assist a small business owner in improving his
business through the use of technology. Milestone Two will be the second step in creating your report and recommendations to the business owner. The
objective of this milestone is to further explore course concepts and incorporate additional perspectives and source material to analyze real world scenarios by
creating a technology guide for the business owner. Leverage both the textbook and external sources to complete this assignment.
Prompt
Amazon has a huge advantage over brick and mortar retailers because of the intelligent systems it employs. A customer need only get close to a product category
and the intelligent systems will provide links to products other customers shopped for or bought after they viewed that particular item. Often, in a few clicks
customers can find a top-rated product they were not aware of a few minutes earlier.
For Harrison Kirby, owner of the golf shop from the Milestone One Internship Activity, this causes a real problem. He has a tough time competing with online golf
stores because he is not able to carry a high level of inventory nor does he have the amount of data necessary to create these intelligent systems. Below you will
find a letter from Kirby that explains how you can help him in this situation. Dear Intern,
I have an idea that I need your help developing. I realize that there is a great deal of information available on the web. Every product I carry has plenty of
resources to help my customers make a decision. The problem I have found is that those resources are available on my competitors’ websites!
For example, Amazon does a great job of using its data to offer an "intelligent" suggestion to its customers. It often shows what percentage of people buy
an item after viewing it, suggests related items, and even suggests combinations of purchases. I will never have as much data as Amazon does, but I
wonder if I couldn't somehow tap into their system and use it to my advantage?
I am interested in developing a system that will allow my customers to use the intelligent systems that are available online but keep my customers in my
store for purchases. Part of helping with this will be gathering a list of the major golf websites that offer extensive product information, including
customer reviews. I need you to build a table that has the following information in it: Company Name e.g. Company x
www.siteexample.com Product Information Customer Reviews (Does the website
offer extensive
product
information—even
from the
manufacturer?) (Does the website
offer customer
reviews?) The company’s web
site offers specific
description of the
product and links
back to the
manufacturer’s
web
site for additional
details. Yes – The website
links reviews of the
product to Amazon
reviews. Related Product
Information
(Does the website
offer related products
to view?) The site does not
offer related products Purchase Information
(Does the website
offer information on
how many people
purchase this item?
What about other
products they
purchase after
looking at this one?)
The site does show
related products that
people purchase after
looking at a specific
items or what people
purchase instead of
the current item. Combination
Purchase
(Does the website
offer suggestions on
combinations of
items that customers
typically purchase?) Yes- the site shows
items ‘often
purchased together’. Your table should be professionally presented within a Microsoft Word document (exactly how the table above has been added to this document), and
should include all relevant information I will need to help me make decisions and speak to website developers. Once you compile this list, I will use it to
talk to developers about ways to pull this information together. It will also help you see how many websites make use of intelligent agents to help their
shoppers! Along with your Microsoft Word table, please also include a brief narrative that summarizes your findings and provide some guidance for my
business based on what other companies are offering in the different dimensions.
Thank you,
Harrison Kirby Requirements of Submission
Milestone Two: Technology Guide should follow these formatting guidelines: use of three sources, embedded Microsoft Word table, APA formatted narrative to
support the technology guide, and bibliography in APA format. Rubric Critical Elements
Company Selection Exemplary (100%)
Meets “Proficient” criteria and
substantiated with rationale for
selection Proficient (85%)
Selection of companies is
appropriate for meeting client
goals Needs Improvement (55%)
Selection of companies for
meeting client goals is
insufficient Not Evident (0%)
Does not select companies Value
40 Website Information Meets “Proficient” criteria and
substantiated with research Includes detailed website
information Website information is
incomplete and/or irrelevant Does not present website
information 40 Professional
Presentation Presentation is free of errors, is
organized, and is presented in a
professional and easy-to-read
format Information is presented in a
professional manner, wellorganized with no major errors Submission has major errors
and/or organization that
negatively impact readability
and articulation of information Submission has critical errors
and/or organization that
prevent understanding of
information 20 Comments: Earned Total 100%
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