Project 1- Case Study

 

Instructions: The  use of digital media within organizations has transformed how organizations communicate with prospective and current  customers. Digital  Media such as : web videos, e-books, and social media have each shaped the communication strategies organizations  employ to engage customers.

In   this  assignment, you will  locate examples of how the use of Digital  Media was used to communicate information to achieve a specific goal of an organization  or individual. Student are required to  create a case  study  and provide an analysis, which integrates what you have learned in the course, in addition to  performing additional outside  research.

 

Formatting  Requirements

Project  must  follow  APA  style

Double-spaced  1 inch margins

12 point professional font

Headers  including  project name, class, and page  numbers

File  name first initial, last name and project  (ex. BWright Case study)

Use  of tables, graphics, images, etc. of appropriate size that are relevant to the information being conveyed is  highly  encouraged.

 

2. content  requirement

Minimum of 1500 words, maximum 1750 words (excluding cover and bibliographical pages)

Titel page  including  your name, instructor name, course name and  number, and paper titel

 

Case   Study  Requirement 

1. introduction and synopsis of article/ case

2. Goal  of organization or individual

3. Strategy  employed to accomplish goal

4. Measurable success factors.

5.Conclusion and analysis of end results of initiative

Bibliographical page with a minimum of 2 professional/ scholarly sources. Wikipedia  is not acceptable.