QuickHelper

(10)

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About QuickHelper

Levels Tought:
Elementary,High School,College,University,PHD

Expertise:
Accounting,Applied Sciences See all
Accounting,Applied Sciences,Business & Finance,Chemistry,Engineering,Health & Medical Hide all
Teaching Since: May 2017
Last Sign in: 352 Weeks Ago, 4 Days Ago
Questions Answered: 20103
Tutorials Posted: 20155

Education

  • MBA, PHD
    Phoniex
    Jul-2007 - Jun-2012

Experience

  • Corportae Manager
    ChevronTexaco Corporation
    Feb-2009 - Nov-2016

Category > Accounting Posted 27 May 2017 My Price 13.00

business research method Marketing & Customer Services

Question description

 

Marketing & Customer Services departments at YOUR CO. wants to improve the offered products & the customer service.

You are hired as an independent (qualitative) consultant to hold focus groups in multiple branches of your business to come up with the suggestions of what kind of new products to develop and suggest some new activities & programs to improve the quality of service at YOUR CO.

1. Using the appendix b as a model (page 610 in the text book) develop a Focus Group Discussion Guide to conduct the focus groups. (25%)

2. Write the Instructions on how to conduct the focus groups that will go out to the multiple branches to accompany the Discussion Guide. (25%)

3. Elaborate in details what type of data are you going to be able to collect (quantitative and qualitative). (25%)

4. Describe in Details statistical analysis you will need to perform related to the outcome of focus groups. (25%)

Answers

QuickHelper
(10)
Status NEW Posted 27 May 2017 01:05 PM My Price 13.00

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