Question description

 

 

I need them all correct

Question 1.1. Which of the following is a foundation premise of service-dominant logic? (Points : 1)

  The customer is always right.

  Only post-industrial economies are service economies.

  Goods are distribution mechanisms for service provision.

  Money is the fundamental basis of exchange.

Question 2.2. Of the nine dimensions of service competition, three are regarded as most likely to become service losers. Which of the following is not one of those three vulnerable dimensions? (Points : 1)

  Speed

  Price

  Dependability

  Personalization

Question 3.3. Which of the following, according to Daniel Bell, is not true of preindustrial societies? (Points : 1)

  Agriculture, mining and fishing

  Low productivity

  Democratic structure

  Low technology

Question 4.4. Division of labor is the hallmark of an industrial society. (Points : 1)

  True

  False

Question 5.5. Impersonal bureaucratic and hierarchical organizations that treated people like things flourished in the preindustrial society. (Points : 1)

  True

  False

Question 6.6. The use of micromarketing has the potential to cause customer concerns about invasion of privacy. (Points : 1)

  True

  False

Question 7.7. The concept of economies of scale is best described as: (Points : 1)

  the replacement of fixed costs with variable costs.

  selling a wider range of products.

  a synonym for economies of scope.

  the replacement of variable costs with fixed costs.

Question 8.8. From a marketing perspective, services, unlike goods, involve transfer of ownership. (Points : 1)

  True

  False

Question 9.9. Which of the following is not a role of information technology? (Points : 1)

  Creating a barrier to entry for competitors

  Generating revenues

  Displacing workers

  Managing multisite operations

Question 10.10. In the past 100 years we have witnessed a shift in emphasis from services to agriculture and industry. (Points : 1)

  True

  False