DirecTV Strategic Management Plan
MGT 489
Due May 25, 11:59 AM (CST)
Purpose of Assignment
The Week 4 individual assignment is the second part of a three part strategic management plan
for the company (DIRECTV) selected by the student in Week 3. The purpose of the assignment
is for students to establish long-term goals and objectives; indicate, specify and discuss
strategies; and investigate, consider and describe specific business strategies including vertical
integration and strategic alliances, to achieve competitive advantage in the industry. The student
also generates an appropriate organizational chart in alignment with the stated strategies.
Weeks 3, 4, and 5 Individual Assignments are integrated to generate a Strategic Management
Plan. This is Part 2 of the three part Strategic Management Plan.
Assignment Steps Write a 1,050-word report on the company (DIRECTV) you selected in
Week 3, following up on the Individual Assignment of Week 3 (Environmental Scanning), and
address the following: ABSTRACT Establish Long-term Goals and Objectives
o Strategy Formulation.
o Indicate the markets that the company will pursue.
o Specify the unique value the company will offer in the selected markets.
o Discuss the resources and capabilities that are required. o Analyze how the company will capture value and sustain competitive advantage
over time.
Business Management Strategy
o Consider Cost and Differentiation Advantages.
o Describe the Corporate Strategy.
o Investigate Vertical Integration.
o Describe Strategic Alliances.
o Detail the Company Competitive Advantage.
o Generate an Organizational Chart of the company you selected. CONCLUSION REFERENCE Cite 3 scholarly references, including at least one peer-reviewed reference from the University
Library.
Materials: Strategy Formulation Grading Guide Strategic Management: Concepts and Cases, Ch. 4: Cost Advantage Strategic Management: Concepts and Cases, Ch. 11: Competitive Strategy Strategic Management: Concepts and Cases, Ch. 7: Vertical Integration and Outsourcing Strategic Management: Concepts and Cases, Ch. 5: Differentiation Advantage Format your paper consistent with APA guidelines. SEE FORMAT BELOW Signature Assignment: DirecTV Strategic Management Plan
Abstract
Establish Long-term Goals and Objectives
Strategy Formulation.
Indicate the markets that the company will pursue.
Specify the unique value the company will offer in the selected markets.
Discuss the resources and capabilities that are required.
Analyze how the company will capture value and sustain competitive advantage over
time.
Business Management Strategy
Consider Cost and Differentiation Advantages.
Describe the Corporate Strategy.
Investigate Vertical Integration.
Describe Strategic Alliances.
Detail the Company Competitive Advantage.
Generate an Organizational Chart of the company you selected.
Conclusion
References Valid research is used to appropriately support the content. References to sources are used when
required. Valid research is properly used to support content; cited at least two references.
No errors in grammar and spelling; all format and citations consistent with APA rules.

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