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Category > Management Posted 29 May 2017 My Price 6.00

Chapter 12

The question is:

Chapter 12 discusses channels and channel intermediaries, which also is termed a middleman. A channel intermediary or middleman is anyone between the manufacturer and the customer. The channel can be direct from the manufacturer to the customer with no one in between, or it can involve an intermediary such as a retail store – or it can involve many intermediaries – manufacturer to wholesalers to retail stores to customers – and global marketing can involve several intermediaries, or none. In your week 8 written assignment, you will describe your marketing channel plans for your shoe company. Considering the options described in chapter 12, what marketing channel options will you use for your shoe company, and why?

 

My shoe company produce wool casual shoes from New Zealand.

Answers

SuperTutor
(15)
Status NEW Posted 29 May 2017 01:05 AM My Price 6.00

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