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MBA, Ph.D in Management
Harvard university
Feb-1997 - Aug-2003
Professor
Strayer University
Jan-2007 - Present
Unit VI Assignment Presentation to Executive Team Imagine you are the head of Corporate Communication in an organization that has yet to embrace social
media. Assemble a presentation for the Board/Executive Leadership Team to persuade them that social
media is necessary for prudent and effective crisis management. Your goal is to gain their confidence,
resources, and overall endorsement of your plans to include social media in the organization’s crisis
response. Your presentation should be at least 10 slides in length with speaker notes included for each slide. There
should also be a title slide and a presentation slide not included in the 10 slides. (Resources for effective
PowerPoint presentations can be found on the Success Center’s Resources Page under Writing Resources
and then Writing Skills:
https://mycsu.columbiasouthern.edu/student/learningresources/online/writing_resources/WritingSkills/
) Make sure to include descriptions of at least three different social media tools, how each is being used to
communicate during crisis management, and rules for how to get your message across efficiently,
effectively, and succinctly using these tools.
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