Assignment 1

Mid Term: Covers chapters 1 through chapters 7



For the Mid-term you will create a new product and provide how you would market your product. You will need to provide information on how your product is superior to your competitions product.



1) Define and explain each of the following tools/concepts below.  

• The strategic planning process
• S.W.O.T
• Market Segmenting
• Target Marketing
• Product Positioning
• Offerings: —product, price, and service.

 

2) Use two or more of the concepts from part 1 in your product assessment.

 

3) Analyze security, privacy, ethical, and legal issues related to the digital information world and marketing 

 

 

The mid-term needs to be in a Word document and in APA format. You must cite at least 3 academic references. The page requirement is a minimumof  4 body pages in length. This does not include the cover and reference pages.

 

Assignment 2

Assignment Instructions

Course Objectives:

CO1 Define the legal environment that is applicable to the business world.

CO2 Review basic business law concepts

CO3 Describe the litigation system in the United States

CO4  Apply legal concepts to business  to business scenarios

CO5  Analyze the differences between major forms of intellectual property protection, and current ethical issues that arise under intellectual property law

CO7 Analyze what a contract is, how a contract is formed, the types of law that govern contracts, the elements of common-law contract formation, and defenses to contracts

 

Instructions:  Jimmy invented a device to determine whether people are actually zombies. He calls it “AreYouThere?” Jimmy wants to form a company and sell a million of the “AreYouThere?” devices. Using only the material found in the required readings, in 150 - 250 words, discuss three types of intellectual property that apply to Jimmy.

Jimmy also realizes that he needs cash for his start-up costs. He tells his rich Aunt Jane that he needs money for school. She says okay but then finds out about the Zombie company and refuses to write Jimmy a check. Jimmy sues his Aunt for breach of contract. In 150 - 250 words, using the defenses to contract article within the Judicial Education Center in the required readings, discuss two possible defenses that may be available for Aunt Jane.

Your essay should contain at least three citations to the required readings, as well as a reference page. Submit your essay in APA format no later than 11:55 PM on the last day of week four. An abstract is not needed.

Grading Rubric:

Criterion	Unsatisfactory (Below 80%)	Satisfactory (80% - 89%)	Exceptional (90% - 100%)
Clearly identified three types of intellectual property 30 points	Did not discuss or define three types of intellectual property.  Did not apply the  course materials.	Clearly defined and discussed at three types of intellectual property. Generally or partially applied to Assignment	Clearly identified, defined and discussed in detail three types of intellectual property and related to facts of assignment
Identified two defenses to a breach of contract claim. 20 points	Did not identify two defenses to a breach of contract claim. Did not apply the course materials on specific defenses to a breach of contract claim.	Provided a discussion of two defenses to a breach of contract claim.	Defined and provided a detailed discussion of two defenses to a breach of contract claim.
Essay is 300 - 700 words 5 points	Essay did not meet the minimum word count of 300 words	Essay exceeded the word count of 700 words. Writing could be more concise	Essay is between 300 - 700 words
Provided research to support arguments 15 points	No evidence of research. Significant instances of missing citations. More than 20%  unoriginal content.  Did not use at least three sources from the required readings. Used non-authorized sources.	Most of the essay is supported by research.    Used at three sources from the required readings.	All arguments supported by research.  All research is correctly documented with in-text citations and a reference page. Used  four or more sources from the required readings.
APA Formatting 10 points	Essay is not double- spaced or is missing a title page or reference page. References appear on reference list but not cited in essay. Significant citation errors.	Most citations are in APA format.   Paper is in APA format with minor errors	Paper follows APA formatting. Essay is double- spaced, contains a title page and a reference page. All citations are in the correct format.
Mechanics 10 points	Frequent grammatical, punctuation, and spelling errors. Use of first and second person, instead of third person	Minor grammatical, punctuation, and spelling errors.	Technically flawless, mechanically and grammatically correct.
Format 10 points	Organization and structure developing but still some illogic in flow. Missing conclusion.	Organization and structure are clear but presentation could be more precise.	Organization and structure of the paper are clear and easy to follow. Uses subheadings.