Detailed Assignment Information: International Business
Assignment 1:
Administrative Details
Submission Date: 26th May 2017 (midnight): online submission
Work will be marked out of 100 Absolute value of work 50% Submission Details
The assignment should be word processed and/or in an electronic format which can be accessed through
the technology available on campus. Make sure that you enter your student enrolment number at the top
of the document.
By submitting your work in this fashion you are agreeing to abide by the University’s regulations on
plagiarism. Plagiarism is defined as presenting the work of someone else as your own. This includes
statistical data, graphs, charts and any other graphically represented material. It also includes copying of
another student’s work for submission as your own. For more information on this, read the University's
Student Regulations. Outline Description
You should submit a management report analysing the issues affecting the global business environment
from the point of view of the case study SME (TAKIMAKI). The report must also utilise information from a
range of sources, including on-line sources such as newspapers, websites etc. which should be located in
appendices.
The report should be 3000 words (+/-10%) in length. It is important that you complete all the
supplementary tasks for this module and participate in the discussion forums as they will help you
complete this piece of assessment, which is based on the first two topics.
Learning Outcomes
This piece of assessed work contributes to the following learning outcome for this module: Demonstrate an understanding and ability to critically analyse, evaluate and appraise
the key internal and external contexts in which global business operates, and the ways
in global business reacts to those contexts and changes in them in terms of
comparison, evaluation, and subsequent strategy integration, synthesis, formulation and
validation Detailed Instructions 1. The assignment brief indicates the themes to be covered in this assignment.
Specifically this means that themes 1 and 2 are the ones to be focused upon.
2. Specifically, the topics should be related to the TAKIMAKI case study (Themes 1 and 2).
This means that your assignment should answer the following questions from the case
study : 3. 4.
5.
6.
7.
8.
9.
10.
11.
12. From theme 1. Identify the factors that you think TAKIMAKI should collect information
on for creation of its internationalisation strategy, and present these within an
appropriate analytical framework for the 3 countries you think TAKIMAKI should
consider internationalising to, ensuring that you are also able to compare with Japan.
From theme 2: Using an appropriate analytical framework, undertake an appropriately
weighted internal and external analysis for TAKIMAKI, for the external factors analysing
3 countries we should consider internationalising to comparing with Japan, concluding
with decisions on which country to internationalise to, how, and why).
It is essential that you include (properly referenced to in the text using the Harvard
system) current information from the internet, news items etc. which pertain to Global
issues and the electronics industry in particular, as well as using relevant academic
journal articles and books. The minimum number of SEPARATE SOURCES that should
be used and referenced for this assignment is 10.
The reference list should be included as a Reference List at the end of the assignment
(this list will not be included in the word count). Any citations may be put in
appendices and will not be included in the word count.
The word count is 3000 words, + / - 10%, which means that assignments with word
counts in the range of 2700 words to 3300 words are acceptable.
Diagrams and Tables which are directly relevant to the topic should be placed in the
main text.
Depending on the task, you may wish to use SWOT, STEEP, PEST/PESTEL, etc., as
frameworks for your analysis.
This assignment, written in report form, should contain your own individual analysis.
You do not need to include everything that your group collected/presented.
Any group work that is used (e.g. diagrams, text, etc.) should be clearly labelled with
your group and placed in an appendix.
The Tutor is permitted to answer specific questions related to structure and
presentation but cannot give feedback on draft assignments.
Use of relevant case study material is essential to successful completion of the
assignment. You are able to make a start now, since the assignment is split between
the distinctive themes 1 and 2
Make sure that you back up (i.e. save) any presentations or notes that will help you
develop your individual report. Assessment Criteria
The following criteria will be used to determine the extent to which the candidate has met
the learning outcome of this assignment. The ability to: appraise, analyse and evaluate the global environment facing the business; and appraise, analyse and evaluate the business internationalisation strategies. Marks available
The rubric to be used in marking the assignment will be as follows :Criteria:
Discussion-Content
Discussion -depth of research
Data included
Literature
Applied data presented
Theory presented
Practicality - Understanding of practical
issues
Structure of Assignment
Originality of recommendations
Presentation % of Total Marks for that criteria
10%
10%
10%
10%
10%
10%
10%
10%
10%
10%

 

• 1496028334-TAKIMAKI Case Study Background Part 2docx
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