Environmental Scanning
MGT 489 Due May 21, 11:59 PM (CST) Purpose of Assignment
The purpose of the Week 3 individual assignment is to evaluate the internal and external
environments of a company selected by the student, to analyze the competitive advantage of the
selected company, to evaluate a set of suitable strategies, and to examine appropriate metrics.
This assignment provides students an opportunity to research a selected company as if they were
involved in a company's actual strategic management planning process. It allows students to see
which management planning process and management plan the selected company is currently
using, allowing them to measure the effectiveness of current strategies.
A Strategic Management Plan addresses four different management functions: Environmental
Scanning, Strategy Formulation, Strategy Implementation, Evaluation and Control.
The Week 3, 4, and 5 Individual Assignments (Part 1, Part 2, and Part 3) are integrated to
generate a Strategic Management Plan.
This is Part 1 of the three part Strategic Management Plan.
Assignment Steps Write a 1,050-word report on DirecTV Evaluate the internal and external environments of your selected company using an
environmental scan. Analyze the competitive advantage of your selected company. Evaluate the strategies DirecTV uses to create value and gain competitive
advantage. Examine the measurement guidelines DirecTV uses to verify its strategic
effectiveness. Evaluate the effectiveness of the measurement guidelines DirecTV uses. Cite 3 scholarly references, including at least one peer-reviewed reference from the University
Library. Format your paper consistent with APA guidelines. SEE FORMAT BELOW Signature Assignment: DirecTV Environmental Scan Paper
Abstract
Internal & External Environment Evaluated the internal and external environments of each company using an
environmental scan. Evaluated the internal and external environments of each company using an environmental scan.
Evaluation went beyond the assignment requirements. Analyzed the competitive advantage of each company.
Evaluated the competitive advantage of each company. Competitive Advantage Business Strategy Evaluated the strategies each company is using to create value and gain competitive advantage.
Evaluated the strategies each company is using to create value and gain competitive advantage.
Evaluation went beyond the assignment requirements.
Strategic Effectiveness Examined the measurement guidelines each company is using to verify its strategic
effectiveness.
Evaluated the measurement guidelines each company is using to verify its strategic effectiveness.
Measurement Guidelines Evaluated the effectiveness of the measurement guidelines that each company is using.
Paper is fully organized in a logical and coherent manner; transitions are smooth and flow
seamlessly from one point to the next.
Conclusion
References Valid research is used to appropriately support the content. References to sources are used when
required. Valid research is properly used to support content; cited at least two references.
No errors in grammar and spelling; all format and citations consistent with APA rules.

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