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Assessment Reviewed by………………………….Date……IMPORTANT NOTE:This is an individual effort. If any information is copied orduplicated across projects then these projects will be marked automatically with zero.PART A - Business Intelligence Case Study: BI Helps Virginia Police Fight Crime [50%]The police department in Richmond, Virginia, a city of about 200,000, started using businessintelligence in 2002 by first adopting predictive business analytics. This enabled the policedepartment to identify the areas of the city that were more prone to gunfire, and therebyenable more officers to be placed in those locations to prevent incidents. This led theRichmond police to being able to reduce the number of ‘‘shots-fired’’ complaints by 45% onNew Year’s Eve and by 26% on New Year’s Day.An increasing challenge faced by the police department is the increasing amounts ofinformation flowing into the police as a result of homeland security alerts and improved datacollection. Moreover, Richmond police have been dealing with data from a diverse set ofsources, including legacy reports written in a narrative style. BI tools enabled the departmentto do much of its querying on an ad hoc basis, without having to wait for someone to writeprograms enabling those queries, according to Colleen McCue, pro- gram manager with thedepartment’s crime analysis unit. It also allowed them to identify motives and flag incidentswhere crimes are likely to escalate. For example, analytical and operational groups within thedepartment collabo- rated to identify the illegal drug markets, ascertain when the activity wasset to spike, and then share that information with officers.In just a few years, BI has become a normal way of life for the Richmond police department.It has extended the initial analytics implementation into a near real-time BI system, with afour-hour data update cycle, according to Rodney Monroe, the Richmond police chief. Thedepartment can therefore use the results of its analysis quickly to mitigate developingproblems, such as identifying crime patterns and deploying officers to potential hot spots. Thedata sources include thousands of crime reports from the preceding five years, the results ofemergency phone calls, and information about weather patterns and special events.Recently, the department added more granularity to its reports. Instead of grouping all violentcrimes together, police now are able to look at crimes such as robberies and homicidesindependently, which enables them to zero in on patterns relevant to a specific kind of crime.Commanders, supervisors, and officers have embraced the BI system because it helps themdo their jobs better on a daily basis. Police at every level in the force now receive daily BIreports, rather than wait until the end of the month, as they used to do. Officers receive a BIreport at the start of their shifts, indicating problem areas and describing activities toconcentrate on. Shift supervisors receive a similar report, along with real-time notifications ifthe system detects a crime pattern in some area. Commanders, who have 24/7 responsibilityfor their assigned sectors, receive even more detailed reports. The return on investment fromBI efforts at the Richmond police department is measured in lives and safety, not dollars.According to Monroe, the system helped facilitate the arrests of 16 fugitives and theconfiscation of 18 guns last year. BI has enhanced public safety, reduced emergency calls,and enabled better use of its 750 officers as there is better data about where certain kinds ofcrimes may occur. The success of BI at the Richmond police department is well recognized,and the department received the Gartner BI Excellence Award in 2007.Please consider the success of applying BI at the Richmond police department.BI canbenefit an organization in three main ways:•Improvement in operational performance•Improvement in customer service•Identification of new opportunities

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