Part 1 : Introduction of the organisation in Hong Kong (Tsui Wah Restaurant) and its plans for international expansion in East Asia region eg, like China, Taiwan etc... (Pick One). Tsui Wah Restaurant have been operating in Hong Kong for some time and would decide to go international. Describe the organisation and its operations and relative size. Analyse and justify reasons for your decision to go international. Decide on an appropriate country (China or Taiwan) in which to operate, give rationale and critically evaluate this choice. State and evaluate your planned entry strategy. The length of this assignment is 2 pages. Please apply management theory like SWOT analysis, PESTEL Analysis.

 

Part 2 (100%): After Part 1, Analysis and discussion of the main cross-cultural issues in managing the organisation internationally. Analyse a cultural profile and management practices of the local area in which you will be operating. What are the workers going to be like? What kind of reception do you anticipate from local government, community, suppliers, distributors, employees, consumers and so on?· State and evaluate the staffing policy and other HR aspects you will consider for top and middle-level managers, and explain your rationale. What leadership style might be most effective in this environment? Justify. Critically evaluate communication problems your managers might face in the host- country working environment. The length of this assignment is 8 pages.

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