Running Head: SOCIAL MEDIA IN THE WORKPLACE OUTLINE Social Media in the Workplace Outline
Sharritta Marks
Professor: Ed Buchanan
Eng315: Professional Communications
May 20th, 2017 1 SOCIAL MEDIA IN THE WORKPLACE OUTLINE 2 Social Media in the Workplace Outline
Slide Slide Slide Number Title Text 1 Social Media in
Workplace Title Slide 2 Introduction Social has played a very
major role in changing
the manner in which
people socialize with one
another both in their
personal life and also at
work. Various social
media sites such
as twitter,
Facebook,
LinkedIn among
other have
changed the
manner in which
people share
ideas and
information
making it easier. 3 Intranet among
employees Intranet is a secure
private network that I
used to covey messages
such as announcement
and memorandums
between employees. It
increases productivity by
making communication
easier. A workplace
intranet should be
capitalised on
since it
encourages easy
and fast social
media
communication
between the
different
members of an
organization. 4 Importance of
social media in
the workplace 1. Enhances direct
communication
2. Enhances cultural
relevance
3. Helps to grow the
brand of an
organization Narrative With the social
media it is easy
and quick to send
direct message to
different parties.
The use of social
media has also
helped to
breakdown the Comments SOCIAL MEDIA IN THE WORKPLACE OUTLINE 3
various cultural
barriers across
the globe.
Finally an
organization can
make use of
social media to
promote its
brand. 5 6 Advertising
through the
internet The internet can also be
used for marketing. Advertising
through the
internet The tips to effective
social media advertising: Depending on the social
media platform being
used an organization can
embark on activities such
as sharing promotional
videos, messages and
images. 1. Use fee media as
a test
2. Take advantage of
features One of the main
advantages of
advertising using
the social media
is the fact that an
organization can
easily lean the
behaviour of their
demography and
therefore know
the best strategy
to promote their
brand.
An organization
can only gain the
benefits of social
media advertising
if they are able to
implement the
various best
practices. 3. Rotate
advertisements
4. Understand the
different uses of
ads for the
different social
media platforms.
7 Social Media
Policy When using the social
media in the workplace it
is important to develop Use of social
media can be
very fun and SOCIAL MEDIA IN THE WORKPLACE OUTLINE 4 policy that guide the
practice of the employees
when using social media
at work. The policy can
include: beneficial at the
same time. To
make sure that
employees use
the social media
solely for the
1. Posting respectful benefit of the
posts and
organization a
messages.
policy needs to
be in place to
2. Ensuring accuracy
control content
and honesty of
and behaviour.
content posted 8 Social Media
Policy Social media can be a
waste of time and a waste
of productivity if its use
is not well governed.
Having clear guidelines
and policies on use
should be used to help
ensure that the tool is
only used fo work. If no proper
controls are put
in place in regard
to use of social
media in a work
place, the tool
can be a major
threat to
productivity. 9 Proper
professional
communication
through the
social media 1. Don’t identify clients
online Despite being a
social site when
used in the
workplace setting
high levels of
professionalism
needs to be
observed by
employing the
following
strategies. 2. maintaining high
standards of integrity
3. Avoiding dual
relationship
4. Respect other users. 10 Advantages of
social media 1. Enhances open
communication
2. Targets a wide
audience
3. Promotes
diversity and
inclusion Social media
makes it easy for
employees to
openly and easily
share information
and discuss ideas.
There is a very
large audience in SOCIAL MEDIA IN THE WORKPLACE OUTLINE
4. Helps to present
interests of people
on organizations
website 5
social media and
this can help an
organization in
processes such as
recruitment.
Social media also
makes
organizational
information
readily available
to their
customers. 11 Disadvantages
of social media 1. Outlet for
negative
comments
about an
organization
2. Employees
can distribute
offensive
material.
3. Cyber-crimes
such as
hacking 12 Conclusion Social media has totally
revolutionised human
interaction and it is
important to encourage
positive behaviour in
order to maximise the
benefits of social media
use in the workplace. The social media
can be a
destructive tool to
the reputation of
an organization if
employees spread
negative content
or the customers.
It also makes an
organization
vulnerable to
fraud as a result
of hacking and
other cybercrimes.
Social media
offers undeniable
benefits such as
enhanced
communication,
between workers
and also more
engagement of
existing and
potential
customers and
ease in accessing
and sharing
information and SOCIAL MEDIA IN THE WORKPLACE OUTLINE 6
this should be
maximised for
the benefit of an
organization. 13 References APA cited references

 

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