Conclusion and recommendation
McDonald’s company began their industry in 1940. Today McDonald’s became
number one in the world in the fast food field. They have about 34,500 restaurants
provide burger and fries in 119 countries. They offer various types of fast food,
starting from one-dollar meal to some salad. McDonald's in stock market listed as
MCD. In this case, a study would provide finical information from 2011 to 2015, and
this report will cover firm's status as the investment. Based on financial resource, so
both firms are the comfortable place in liquidity section and have the better position
to their debts and without having to liquidate their fixed assets. McDonald's
management focused on debt and asset. Therefore, it is more effective than Wendy's.
Also, McDonald’s company is more profitable than Wendy's firm. Finally, McDonald's stockholders are more trust McDonald's performance then Wendy's by
higher market ratios and stock equity of McDonald is greater than Wendy's. Longterm debt may improve McDonald’s liquidity. Furthermore, McDonald’s has liquidity comfortably, because firms have to follow up liquidity ratio to be ready for
any change in debt responsibility. Also, any error that's happened in liquidity
consent may affect on business operation.
Despite McDonald's successful by their stocks value, but they have
some strengths and weaknesses point. McDonald's company have sustainability in
their field, and they have been serving burger since 1940, which mean they have the
experience to provide the best to their customers. Moreover, most people around the world know what is McDonald's restaurant and know quality products. McDonald's
rate growth is greater than another restaurant, and that may motivate frontline
management to the best. In another hand, they have primary weakness point must
improve it such as, presence in 199 countries which mean do not have an
opportunity to increase their stores. Based on the finical information above, I would
recommend to increases customers satisfaction. McDonald’s company have to
innovate fast food dining area. McDonald's restaurant must open 24 hours to meet
customer’s want. McDonald’s must focus to increase their liquidity ratio to avoid any
difficulties may happen in future. Also, McDonald’s company should pay attention
for total asset management to provide an opportunity to track all other asset and
optimize firm's operation such as planning and resource use.

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Status NEW Posted 30 May 2017 05:05 AM My Price 10.00

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