Part 1: Campaign Theme

• Campaign theme overview
• Advertising appeal
• Advertising execution

This section of the paper should be 2 pages in length.

Part 2: Traditional Media

Creative concepts for two of the following: print, TV, radio, direct mail, outdoor. Describe the following (share existing examples if needed).

• Headline
• Copy
• Visual Elements

This section of the paper should be 2 pages in length.

Part 3: New Media

Creative concepts for two new media options. Describe the following:

• Headline
• Copy
• Visual Elements

This section of the paper should be 2 pages in length.

Your assignment should contain a cover page, an abstract page and a reference page in addition to the body. The body of the paper should be 6 pages in length - starting with a brief one paragraph introduction and ending with a short conclusion. The entire submission will be 9–11 pages in length.

Please submit your assignment.

For assistance with your assignment, please refer to the LibGuide provided.

Individual Project Rubric

Percentage

Deliverable requirements addressed; understanding of material and writer's message and intent are clear.

35%

Scholarly research that supports the writer's position is properly acknowledged and cited. Direct quotations may not exceed 10% of the word count of the body of the assignment deliverable (excluding title page, abstract, or table of contents if used and tables, exhibits, appendices, and reference page). Inclusion of plagiarized content will not be tolerated and may result in adverse academic consequences.

20%

Critical thinking: Position is well-justified, there is logical flow, and there are examples.

20%

Structure: Includes introduction and conclusion, proper paragraph format, and reads as a polished, academic paper or professional presentation, as appropriate for the required assignment deliverable.

10%

Mechanical: No spelling, grammatical, or punctuation errors.

10%

APA: Deliverable is cited properly according to the APA Publication Manual (6th ed.).

5%