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| Teaching Since: | May 2017 |
| Last Sign in: | 353 Weeks Ago, 1 Day Ago |
| Questions Answered: | 20103 |
| Tutorials Posted: | 20155 |
MBA, PHD
Phoniex
Jul-2007 - Jun-2012
Corportae Manager
ChevronTexaco Corporation
Feb-2009 - Nov-2016
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Part 1: (Template) Read the “Going with the Flow†article by Avis and consider the four competitive priorities (cost, delivery, flexibility, and quality) that define value for the customer and firm. Additionally, think of the impact from customer involvement in the process and how it will shape the remaining dimensions of the firm’s process strategy (structure/layout, resource flexibility, and capital intensity). Use the following chart as part of your submitted write-up to identify the advantages and disadvantages for the company and the customer for each of the priorities (or process strategy dimensions) when a customer is involved in the simple process of getting a cup of coffee. Part 2: ( I have to write 1 to 1.5 page ) Using the above information on the benefits (drawbacks) for both the firm and the customer, discuss and justify what you conclude to be the ideal level of customer involvement in the process of buying a cup of coffee (there are varying degrees of participation possible for customer involvement as well). Your write-up should justify success for a firm following your argument/conclusion and provide a customer with a proper experience (i.e., justify a win-win conclusion based on a rational and objective argument, not one based on personal preference).
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