Using hardcopy or online research articles from professional journals dated within the
past 5 years, include a minimum of five (5) research articles as references.
Using the questions as a guideline, identify the organizational challenges the case
presents.
Do research on the organizational challenges you identified.
Integrate and reference these research findings by discussing how you see this research as
applicable to the case study.
Present an in depth organizational analysis on how you believe the research you found
might resolve the challenges you identified in the case study. Paper must be 8 pages plus a title and reference page. The J.M. Smucker Company From its founding in 1897, when Jerome Monroe Smucker sold apple butter from the back
of a horse-drawn wagon, the J.M. Smucker Company has recognized that acting ethically is a
key element of its success. The Orrville, Ohio, manufacturer wants to ensure that its signature
comfort foods – fruit spreads, frostings, juices and beverages – remain American staples and that
its daily operations are guided by honesty, respect, trust, responsibility and fairness.
Ensuring that the company meets the highest ethical standards starts with hiring people
who already have a strong personal value system. To do this, Smucker steeps job candidates in its ethical standards and refers frequently to how company values relate to the particular position
a job candidate is seeking. The company also engages in rigorous reference checks. Once hired,
the ethics emphasis intensifies. Each new hire attends a daylong training seminar that includes
presentations by company officials, videos and breakout sessions on moral awareness, moral
courage and values.
The discussions go much deeper than a superficial review of how to be a good person. One
session concentrates on three ways to make a decision when faced with a dilemma. One option is
seeking to do the greatest good for the greatest number of people. The second is a rules-based
approach in which the decision will set a standard that everyone else follows. The final
alternative is to use the Golden Rule: “Treat others as you would like to be treated.”
The sessions also explore the complexity of ethics. Employees are rarely in a clear-cut
situation where right and wrong are obvious. Ethical decision often involve a nuanced balance
between right and right. For example, the choice an employee has to make may involve
questions related to the pulls between truth and loyalty, the individual versus the community and
short-term versus long-term approaches to business decisions. Smucker communicates that it
wants its employees to act with truth over loyalty, community over the individual and long-term
over short-term company interests.
All employees go through the ethics program again every three to five years and sign a
detailed nine-page ethics statement annually to ensure that they truly understand the level of
performance Smucker expects from them.
Smucker also strongly believes in environmental sustainability, including utilizing
renewable energy, improving wastewater management, using sustainable raw materials and
reusing resources rather than consuming new ones. Smucker promotes social sustainability in the communities in which it operates, promoting initiatives and programs that support and enhance
the quality of life. The J.M. Smucker Company has consistently appeared on Fortune magazine’s
“100 Best Places to Work For” list, which it attributes in part to its strong culture. Questions:
1. Why would ethics be important to a company like Smucker? How can its focus on ethics
improve its business performance?
2. Appearing on “best places to work” lists can increase an employer’s popularity, even among
lower-qualified applicants. The increased volume of applicants can be costly and timeconsuming. What do you feel are the benefits and drawbacks to being on this type of list? Do you
think that it is generally beneficial to be publicly recognized as a good employer? Why or why
not?
3. Does Smucker’s culture appeal to you as a potential employee? Why or why not?

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