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| Teaching Since: | Apr 2017 |
| Last Sign in: | 328 Weeks Ago |
| Questions Answered: | 12843 |
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MBA, Ph.D in Management
Harvard university
Feb-1997 - Aug-2003
Professor
Strayer University
Jan-2007 - Present
Explain why or why not children and young adults may be more susceptible to persuasion than older adults. Provide a rationale for your answer concentrating mainly on theoretical viewpoints such as lifestyle and generational explanations. If you were to design an advertisement campaign for the age group 14–18 years and another for the age group 65 years and older, what would you have done differently and why? Support your answer with relevant examples.
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