QuickHelper

(10)

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About QuickHelper

Levels Tought:
Elementary,High School,College,University,PHD

Expertise:
Accounting,Applied Sciences See all
Accounting,Applied Sciences,Business & Finance,Chemistry,Engineering,Health & Medical Hide all
Teaching Since: May 2017
Last Sign in: 352 Weeks Ago, 4 Days Ago
Questions Answered: 20103
Tutorials Posted: 20155

Education

  • MBA, PHD
    Phoniex
    Jul-2007 - Jun-2012

Experience

  • Corportae Manager
    ChevronTexaco Corporation
    Feb-2009 - Nov-2016

Category > Accounting Posted 31 May 2017 My Price 15.00

Social Media Detective

Question description

 

 

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One of the important benefits of social media such as Facebook and Twitter is that they allow marketers to easily learn what consumers are saying about their brand - and about the competition. To better understand that process, you can go out to Twitter and conduct a little detective work to see what consumers are saying about a brand.

  • This week for your discussion, select a product type and particular brand of that product to study - it can be in any product category you choose.
  • Go to Twitter.com. Search for your selected brand and see what is revealed. After you have reviewed the results, provide a summary of the following information:
    • The number of tweets that are positive
    • The major aspects of the brand that people think are positive
    • The number of tweets that are negative
    • The major aspects of your brand that people think are negative
    • The number of tweets that ask questions.
  • For your reply post, discuss whether the data that the other student collected speaks to the brand's equity/strength in the marketplace.

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Answers

QuickHelper
(10)
Status NEW Posted 31 May 2017 04:05 PM My Price 15.00

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