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| Teaching Since: | May 2017 |
| Last Sign in: | 353 Weeks Ago |
| Questions Answered: | 20103 |
| Tutorials Posted: | 20155 |
MBA, PHD
Phoniex
Jul-2007 - Jun-2012
Corportae Manager
ChevronTexaco Corporation
Feb-2009 - Nov-2016
Question description
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QUESTION 1:
Do you think the creation of the icon ‘Singapore girl’ Help Singapore Airline to become a distinguished brand in Asia? Justify your stand.
QUESTION 2:
Do you believe the ‘Singapore Girl’ strategy is Sexist? Should it be changed? Justify your stand
QUESTION 3
Do you think Singapore Airlines will be successful in warding off the competition from low – cost carriers without any reduction in its price range? Justify your stand
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