Unit: PRS303 - Public Relations Management and Tactics Submission Date: 2nd June 2017 before 5.00 pm Weighting: The assignment is worth 40% of the total unit weight. Instructions:
1. Students are required to complete three case studies.
2. Your answer must be both uploaded to Moodle in word file and
handed over a printed copy with signed coversheet. 3. You need to support your answers with appropriate Harvard / APA style references where necessary.
4. Only include information in your appendixes that has been
directly referred to in the body of your document.
5. Include a title/cover page containing the subject title and code and
the name, student id numbers.
6. Please save the document as PRS303AT1_first name_Surename
_Student Number
Eg: PRS303AT1_John_Smith_20150000 1 Public Relations Campaign Plan (2000 words) Sunshine Café has provided you with some market research and two main goals for
your public relations program. However, you will need to conduct some background
research on the business, the student body at your university, and on the community in
general. This should provide you with a strong foundation for writing a brief situation
analysis. After providing insight into the issue through formative research, establishing
measurable objectives for the campaign is the next step. Objectives need to be
informational (awareness) or motivational (participation/action). Next, description of the
audience should include demographic as well as psychographic information on your
target audience. Strategy must describe how the objectives are to be achieved; it is the
broad idea and/or key message themes that will guide the campaign tactics.
Requirement:
1. Strategy should fit the target audience
2. Tactics are the activities that will put strategy into operation. The implementation
of tactics should focus on student- centered values and activities such as good
food and coffee, social networks, classes, music, school organizations, and free
events. Each strategy should have at least one tactic to accomplish to
implement the strategy.
3. A timetable should be set, scheduling tactics throughout the academic year.
4. Finally, a budget should be developed that stays in line with the dollars initially
allocated to the program. Most budgets include both staff time and out-of-pocket
expenses in order to itemize the costs associated with a program plan. However,
students must remember that no money has been allocated for advertising. You are required to submit your assignment through Turnitin for checking plagiarism.
You will receive a password from Turinitin.com 2

• 1496292388-prs 303 Individual Assessment 1.pdf

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