Levels Tought:
Elementary,Middle School,High School,College,University,PHD
Teaching Since: | May 2017 |
Last Sign in: | 189 Weeks Ago, 5 Days Ago |
Questions Answered: | 27237 |
Tutorials Posted: | 27372 |
MCS,MBA(IT), Pursuing PHD
Devry University
Sep-2004 - Aug-2010
Assistant Financial Analyst
NatSteel Holdings Pte Ltd
Aug-2007 - Jul-2017
Question description
In 2015, Starbucks Corporation saw 20% of its payments in the U.S. via its mobile application or "app," and 94% of Facebook users were fans of Starbucks or friends with fans. This case study explores Starbucks’ use of its mobile app, social media, and digital marketing, which helped to drive customer loyalty and increase its customer base, stock price, and revenues.
For this assignment, you will apply the key concepts from Weeks 1-8 to evaluate the use of digital marketing technology, and recommend strategies to drive customer loyalty and increase the customer base.
1. Read the “Starbucks’ Loyalty Reigns” case and think about the points outlined below.
Your submitted assignment must:
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