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Adelphi University/Devry
Apr-2000 - Mar-2005
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Adelphi University
Sep-2007 - Apr-2017
BUS 620 Week 1 Discussion What is Marketing?
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Marketing has often been defined in terms of satisfying customers’ needs and wants. Critics, however, maintain that marketing goes beyond that and creates needs and wants that did not exist before. They feel marketers encourage consumers to spend more money than they should on goods and services they do not really need. With a minimum of 200 words, explain your understanding of the role of marketing and the marketing management process. Respond to at least 3 of your classmates.
Carefully review the Discussion Forum Grading Rubric for the criteria that will be used to evaluate this Discussion Thread.
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