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Adelphi University/Devry
Apr-2000 - Mar-2005
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Adelphi University
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BUS 620 Week 3 Discussion Market Segmentation
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What are the different levels of market segmentation? Synthesize the segmentation strategies that manufacturers of personal computers should implement to attract both the Gen Y and baby boomer generation to increase their purchases of computers. Are there some examples of companies that have already done a good job of marketing across generations? Respond to at least 3 of your classmates.Â
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