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Adelphi University/Devry
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Adelphi University
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BUS 620 Week 4 Discussion Product Development Process
Do an internet search of the new product development process of any product of your choice, and analyze the process for developing the product. Review the reasons why new products fail and make two specific recommendations to improve the high failure rate of new products.
Respond to at least three of your classmates’ posts.
Carefully review the Discussion Forum Grading Rubric for the criteria that will be used to evaluate this Discussion Thread
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