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MBA,MCS,M.phil
Devry University
Jan-2008 - Jan-2011
MBA,MCS,M.Phil
Devry University
Feb-2000 - Jan-2004
Regional Manager
Abercrombie & Fitch.
Mar-2005 - Nov-2010
Regional Manager
Abercrombie & Fitch.
Jan-2005 - Jan-2008
Computing and Interpreting Key Ratios
Data from the financial statements of Jetblue airways and southwest airlines are presented below.
|
 ($ millions) |
Jet blueairways |
southwestairlines |
 |
| Â | Â | Â | Â |
|
Total liabilities, December 31, 2010 . . . . . . . . . . . . . . . . . . . . . . . . . |
$4,939 |
$ 9,226 |
 |
|
Total liabilities, December 31, 2009 . . . . . . . . . . . . . . . . . . . . . . . . . |
5,003 |
8,815 |
 |
|
Total assets, December 31, 2010 . . . . . . . . . . . . . . . . . . . . . . . . . . . |
6,593 |
15,463 |
 |
|
Total assets, December 31, 2009 . . . . . . . . . . . . . . . . . . . . . . . . . . . |
6,549 |
14,269 |
 |
|
Revenue, 2010 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . |
3,779 |
12,104 |
 |
|
Net income, 2010. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . |
97 |
459 |
 |
Required
Compute the return on equity ratio for JetBlue and southwest for 2010. Which company earned the higher return for its shareholders?
Compute the debt-to-equity ratio for each company as of December 31, 2010. Which company relies more on creditor financing?
For each firm, compute net income as a percentage of revenue in 2010.
Based on your answers to questions a , b , and c , compare these two competitors. What might be the cause of any differences in the ratios that you computed?
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