MBA 515 Milestone Two Guidelines and Rubric
Complete a SWOT analysis of the company you have decided to base your work on, whether it is a fictional or a real-world company. This analysis will be written
viewing the company from the inside to the outside. You will submit an organizational assessment of your company within the chosen market domain. This
assessment will determine the relative competitiveness of the company and demonstrate technical knowledge of assessment tools and techniques. This
assessment will consider the total picture of the company’s strengths, weaknesses, opportunities, and threats in relation to the current market environment.
This assessment should consider key aspects of the company, including its product/service mix, pricing, location, technology, marketing, and human, financial,
and information resources. Ethics should be considered in completion of the SWOT as either a strength or weakness. Discuss the direction of movement or
trending of each of the four quadrants. Identify and elaborate on at least four each of the company’s strengths, weaknesses, opportunities, and threats.
Specifically, you should include the following:
A. Internal Factors
1. SWOT Analysis: Complete a SWOT analysis on the internal factors that affect the company’s readiness to compete. What are the strengths,
weaknesses, opportunities, and threats faced by the company relative to the competitive market?
2. Prioritized List: Based on the SWOT analysis, create a prioritized list of strengths to exploit and weaknesses to mitigate. Each item in your list
should have supporting rationale.
3. Readiness: Based on internal factors, evaluate the company’s readiness to compete in the business environment of the market domain. Support
your evaluation with information from your market domain evaluation and SWOT analysis.
Guidelines for Submission: Your paper must be submitted as an 8-10-page APA-style Word document with double spacing, not counting the cover page and
reference page. It must be in 12-point Times New Roman font, with one-inch margins and at least three authoritative sources cited in APA format.
Instructor Feedback: This activity uses an integrated rubric in Blackboard. Students can view instructor feedback in the Grade Center. For more information,
review these instructions. Critical Elements
Internal Factors:
SWOT Analysis Internal Factors:
Prioritized List Internal Factors:
Readiness Articulation of
Response Exemplary (100%)
Meets “Proficient” criteria, and
analysis demonstrates nuanced
understanding of internal
organizational assets and
capabilities
Meets “Proficient” criteria, and
prioritization demonstrates
nuanced understanding of
internal organizational assets
and capabilities Proficient (90%)
Completes comprehensive
SWOT analysis on internal
factors affecting company’s
readiness to compete Meets “Proficient” criteria, and
evaluation demonstrates
nuanced understanding of
relationship between
competitive readiness and
internal organizational assets
and capabilities
Submission is free of errors
related to citations, grammar,
spelling, syntax, and
organization and is presented
in a professional and easy-toread format Comprehensively evaluates
company’s readiness to
compete in business
environment based on internal
factors, supporting response
with market domain evaluation
and SWOT analysis
Submission has no major errors
related to citations, grammar,
spelling, syntax, or organization Creates prioritized list of
strengths to exploit and
weaknesses to mitigate based
on SWOT analysis, supporting
list with rationale Needs Improvement (70%)
Completes SWOT analysis on
internal factors affecting
company’s readiness to
compete, but analysis is
cursory or inaccurate
Creates list of strengths and
weaknesses based on SWOT
analysis, but list is not
prioritized for exploiting
strengths or mitigating
weaknesses, or lacks rationale
Evaluates company’s readiness
to compete in business
environment based on internal
factors, but response is cursory
or inaccurate or lacks support Not Evident (0%)
Does not complete SWOT
analysis on internal factors
affecting company’s readiness
to compete Submission has major errors
related to citations, grammar,
spelling, syntax, or organization
that negatively impact
readability and articulation of
main ideas Value
30 Does not create list of
strengths and weaknesses
based on SWOT analysis 30 Does not evaluate company’s
readiness to compete in
business environment based
on internal factors 30 Submission has critical errors
related to citations, grammar,
spelling, syntax, or organization
that prevent understanding of
ideas 10 Earned Total 100%

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